April 23, 2022

How AI is Changing Player Experience at Online Casinos

Emily Thompson
Written byEmily ThompsonWriter
Researched byPriya PatelResearcher
Localised byLeticia "Letty" SantosLocaliser

You’ve probably interacted with AI in one way or another, including at the best online casinos. AI is basically the use of machine learning to assist users. It collects user data and behavior and uses it to provide accurate suggestions in the future. 

How AI is Changing Player Experience at Online Casinos

This can make your experience at an online casino AI more entertaining and convenient for players. So, in this post, you’ll learn why AI is critical for the future of online gaming.

Prevent Online Casino Cheating

If you choose to play casinos online, then forget about cheating altogether. That’s because gambling sites are designed to minimize cheating to almost a point of zero. In addition to using RNG to determine results, these casinos also use AI to keep cheaters at bay.

Here’s the thing; some players use probability calculation software or AI bots to beat the house edge (although impossible). In that case, the casino would use AI to track your betting pattern and identify any discrepancies. This benefits not only the online casino but also other players who would fall victim to the fraudsters.

More Satisfying Customer Support Systems

All players encounter issues at a gambling site. For instance, you may not claim the casino bonus without the promotion code. Even more common is delayed payments, especially on holidays and weekends. Regardless of the situation, all players wish for a swift and professional resolution.

Online casinos know this fact quite well, and the introduction of AI has only made support more responsive and satisfying. For example, you’ll likely engage an AI chatbot and get answers to basic queries regarding signup and promotions. Note, however, that AI only compliments human support. So, contact human help on the phone or email for more technical issues like delayed payments. 

Effectively Run Bonus Systems

Online casinos welcome new players with irresistible bonuses like free spins and bonus money. And to keep players yearning for more, these gambling sites run loyalty programs. Like, a casino can offer high-roller players VIP treatment and weekly cashback. However, the casino might find it challenging to identify players for specific bonuses with the swelling number of loyal players.

But with AI now in the fold, getting enrolled in a loyalty program is a breeze. The AI system will automatically identify qualifying players and send them a confirmation message. Also, the casino will heavily rely on AI to recognize players who breach bonus terms. For example, you can be dropped from the promo if you wager a single cent more than the maximum bet. 

Identify Gambling Addicts

Problem gambling is a serious issue these days, especially with gambling sites just a screen tap away. For this reason, casinos use different mechanisms to prevent gambling addiction among their players. This includes drawing up a list of players who lose more than a certain amount per day or those who spend lots of hours at the casino. 

However, the ballooning number of signups can make it challenging to find gaming addicts. So, casino operators use AI technology to monitor player behavior and track down gambling addicts. Your account will immediately be suspended if the casino suspects that you’re playing more than you should.

Kick Out Unruly Players

Did you know that the casino can suspend you for just being rude to other players or staff? Online casinos have a strict code of conduct that players must adhere to at all times. This is especially true when playing live casino games, where players must behave inside the live dealer room.

With that said, the casino uses AI to detect and suspend bully players. For example, you can’t use abusive or immoral language in a live chat system. In addition, most casinos don’t allow players to exchange contacts, betting systems, and personal addresses. So, they create a large keyword database that the AI system uses to flag down these players. 

More Convenient Login and Game Selection

In the fast-paced world of online gambling, every minute counts. As a result, most casino players hate providing their login details every time they want to play. Luckily for these players, online casinos use advanced machine learning to securely save your login details and provide suggestions whenever you want to access the website.

In addition, gambling sites use AI to create game suggestions on the home page. Of course, this is based on the player’s gaming history. For instance, you’ll see a host of Egyptian-themed slot machines if you like playing Book or Dead and Cleopatra. This makes selecting similar titles pretty seamless.


AI’s advanced capabilities are definitely changing the online gaming world for the better. This technology makes website performance highly efficient and more secure than ever before. But remember, AI can never replace human intelligence. So, you better think twice if you thought human support at the best online casinos is going anywhere.

About the author
Priya Patel
Priya Patel

Hailing from New Zealand's picturesque landscapes, Priya Patel is the research dynamo behind OnlineCasinoRank's in-depth insights. Her meticulous approach to data and trends has revolutionized how gamers perceive and navigate the online casino landscape.

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