Betsson Group Launches New Strategic Center in Colombia



Benard Maumo

At the end of November 2022, Betsson Group, an international online sports betting and casino provider, opened its Latin American operations center in Bogota, Colombia. The launch was attended by several media outlets and private/public sector bodies, including the Colombian Federation of Entrepreneurs of Games of Luck and Chance, Fecoljuegos. 

Betsson Group Launches New Strategic Center in Colombia

This event is a significant milestone in the company's aim of achieving geographically diversified growth, with Latin American markets representing a major source of income. 

During Q3 of 2022, the company witnessed an organic growth of 35%, partially attributed to the LatAm, Central/Eastern European, and Central Asian markets. In August, Betsson Group also entered the Mexican market, expecting to benefit from the size of the economy, the population, and minimal online gambling penetration. The firm is also the official sponsor of the professional soccer league in Peru and the Women's and Men's CONMEBOL Copa America.

Betsson currently provides online gaming and betting services in several countries, including Argentina, Brazil, Mexico, and Colombia. The game developer considers Colombia one of the fastest-growing gaming markets in Latin America. Interestingly, Colombia was the first country to allow legal online casino games and sports betting services. 

Strive for Growth While Promoting Responsibility and Entertainment

Betsson's CEO, Jesper Svenson, commented that they were delighted to have opened the center in the region. He reassured stakeholders that the company would continue to strive for growth while promoting responsibility and entertainment. Svenson said that LatAm is a unique region for Betsson, and the talent present in the company will undoubtedly continue the impressive growth in the area. 

The president of Fecoljuegos, Evert Montero Cardenas, who was at the inauguration, said that it's an honor to be an affiliate of one of the biggest gambling companies in the world. He said the company values Betsson Group's contribution to the country's gaming sector, and opening an operations center in Colombia shows the developer's commitment to supporting the industry. 

"We identify with and applaud their proposal to promote actions of fair play, mutual support, teamwork, and responsibility, which adds value to the activity of Betsson Group in the country", commented Evert Montero Cardenas.

The rapid growth of the online gaming market is leading to technological advancement and is creating new job opportunities in the country. The president of the Colombian Federation of Entrepreneurs of Games of Luck and Chance expressed his delight in having Betsson as an affiliate and highlighted their commitment to the gaming industry and to promoting responsible gaming.

Betsson Group Celebrates 60 Years

In other Betsson Group news, the company recently celebrated 60 years of powering the best online casinos and sportsbooks worldwide. Founded in 1963, Betsson has seen it all in the gaming business to become one of the biggest names in gambling. The company traces its humble beginnings to a few roulette tables in a small Swedish restaurant. 

Today, Betsson has evolved to become an industry trailblazer, offering top online casino games in more than 14 countries and over 20 markets. The company owes this success to the passion and dedication of its talented employees, who strive to make the company the face of innovation. 

Note that the company has won numerous awards during its 60-year stint, including 28 in 2022 alone. The year saw Betsson named the Casino Operator of the Year at the iconic SBC Awards and Sportsbook Operator of the Year at the EGR Nordics. The company also scooped the Customer Services Operator of the Year at the EGR Nordics Awards. 

All said, Betsson Group is poised for even greater success in the future. The online casino game developer is in an excellent position to continue its impressive growth, and the recent launch of the Colombian center is a true testament to that.

Best gambling quote: “Successful gamblers always have two things on their lips: Silence and a smile”

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